Wednesday, January 31, 2007

after the CNN interview...

As we said in a previous post, Kevin Vranes appeared on CNN's show In The Money Saturday, 27 January, to talk about the business and political climate for greenhouse gas regulation. Partial video link is here and a transcript of the show is also available. The Business and Media Institute (BMI) covered the segment with a lot of their own spin here.

Media pundits are beginning to converge on Vranes’ three-minute interview to argue that business is not receiving a fair shake in the discussion. The following are points that cannot fit in a brief interview on popular TV but convey the full opinion behind his statements.

It is well known that companies that extract fossil fuels -- primarily the coal and oil industries -- have questioned the science on human-caused global warming. This opposition was clearly in their business interest, and to their credit their questioning of climate change theory engendered a higher level of scientific research, analysis and discussion. Companies in these industries have also made their arguments to policy-makers outside the public discourse, behind closed doors, and for these efforts they deserve discredit.

To be sure, leaving behind convenient and ready sources of energy like coal and oil is a course that society must consider carefully. Deliberate (and some would say too-slow) consideration by the scientific community—and years of mounting evidence of the potential risk—has eliminated any significant scientific consensus opposed to the conclusion that rising greenhouse gases in the atmosphere, caused primarily by human activities, is warming the global climate. That will be the message of the latest IPCC report released in two days and despite the fact that we will hear disputes about how much of a consensus the "consensus" report represents, it will indisputably represent the best consensus the scientific community can offer.

Serious scientific discussion has passed beyond this question and now concentrates on predicting the severity of climate change and the certainty of the predictions. It is fair to say that predictions range from "minimal" to "dire." In this matter it is dangerous for the scientific community to skew public discussion toward the highest severity or exaggerate the certainty of the predictions. (That was the point of Kevin's message in Eric Berger's Houston Chronicle article.)

It is important that policy-makers, both public and private, consider the entire range of possibilities and invest in appropriate levels of “insurance.” Investment in low-cost adaptations to climate change (for example directing development away from low-lying coastal areas) and reductions in greenhouse gas emissions (through energy efficiency) are insurance against the more dire possibilities, and more effective if implemented early. These are key parts of a “no regrets” policy, where, regardless of the severity of climate change, the policy provides positive benefits.

Business leaders, including some in the oil and coal industries, have recognized that scientific and public opinions have coalesced and that regulations are inevitable within the planning horizon for long-term investments in R&D and infrastructure. Businesses need the government to signal the start of the race to adapt to and combat climate change. As in any free-market competition, companies win or lose based on their attributes, but society as a whole wins by unleashing innovation and pragmatic management.

No policy would direct business efforts more efficiently than a price signal on carbon emissions, via a direct tax or market-based cap-and-trade system. Mandates for certain technical solutions, for example corn-based ethanol, sound like industry favoritism from an influenced government rather than a sound direction to free enterprise. The government always creates winners and losers when it steps into the market. We would urge the federal government to step carefully and follow California's lead. Set the standard to be met, but do not specify which solutions must be used to meet the standard.

Who covers what and why?

On a (very) brief note that we'll expand upon later: It's not too surprising that the American public and corporate America is confused on what to do and think about climate change, because the media is pretty damn confused too. We'll find few examples as illustrative as what happened yesterday in competing House and Senate hearings.

Rep. Henry Waxman (Chair of the House Committee on Oversight and Government Reform) held a hearing on the politicization of climate science. At the same time, Senator Boxer (Chair of the Senate Committee on the Environment and Public Works) held a hearing on what the Senate might do to regulate climate change.

Guess which hearing is more important (far, far more important) to the climate change legislation picture? Guess which hearing got the vast majority of the press coverage, including front-and-center notice on all the major national network evening news shows?

Monday, January 29, 2007

Kevin Vranes on CNN

Kevin Vranes appeared on CNN's show In The Money Saturday to talk about the business and political climate for greenhouse gas regulation and climate change. A transcript of the show is available.

Wednesday, January 24, 2007

Memes for Energy Policy

With the '07 State of the Union Address President Bush cemented a new meme in the energy policy lexicon: "diverse energy portfolio." By this he means, presumably, a diverse mix of energy sources for vehicle fuels, generation of electricity and heating, including renewable (solar, wind, biomass, ethanol), unconventional (so-called clean coal, liquefied natural gas, oil sands, geothermal), and nuclear technologies.

Though diversifying our portfolio of energy sources is a good and necessary strategy, it illuminates less than half the energy equation, and that's the portion with the longest and riskiest return on investment.

Our proposal for a more accurate and complete meme is "energy competitive economy." By this we mean to include two critical aspects of energy policy virtually unmentioned by President Bush, but that are key to U.S. businesses:

1) Promoting significant gains in the efficient use of the energy sources we have

2) Igniting innovation in the U.S. alternative energy technology industry.

The first is the quickest and least expensive way to reduce the economic impact of energy price volatility and dealing with carbon emissions, which are both key to maintaining U.S. industrial competitiveness.

The second will insure that U.S. industry develops the new energy knowledge and technology that will form the basis of a vibrant export industry. (Particularly to export to the developing economies of China, India, Brazil, Africa and others.) In this competition we'll be measured against the best offered by Europe and Japan, where comparatively consistent carbon regulations and high energy costs have provided a decade-long head start in this important growth industry.

Tuesday, January 23, 2007

Kevin Vranes quoted in Houston Chronicle

Kevin Vranes was quoted in a Houston Chronicle article written by Eric Berger.

Crazy monster quotes aside, the main point is that climate change is not a black-and-white issue, but one of considerable nuance. This means challenges and opportunities for U.S. businesses. News out of Davos today says that while 40% of the world's CEO's think climate change is a significant issue for them, only 18% of North American CEO's are worried. We expect this number to significantly increase over the next few years, especially if some of the more dire predictions of climate change begin to make themselves felt. If strong changes materialize that affect the wallet of Joe American, the public may start looking at two targets to blame: D.C. and corporate America.